First project: logo design for Ha Anh LLC, a Vietnam-based restaurant chain that wanted to step in the beer manufacturing industry. Second project: a logo I made for my friend who owns a tarot reading business. Third project: menu design for Buns and Rolls.
Their old logo options were not eye-catching and they needed a revamp. Their products target males between 21 - 45 years old, that is why the logo needs masculine colour combinations such as brown, red, dark blue, yellow and black. The prices are between mid-range and premium, and the logo has to reflect that using polished but strong fonts plus beer-related symbols.
The Moon tagets young female audience under 30, who love to have online talks about their minds, love lines and life issues. The logo design brings a sorcery, mysterious and elegant feel to the brand using sophisticated illustration and a display, ornamental typeface.
This client wanted to change the outdated paper menu to digital displays. The new design has colours that imply natural, organic food and bamboo plant - a symbol of Vietnam. The layout, typography and imagery were carefully designed to ensure readability from a far distance.
