Liam Nguyen

Graphic Designer
Auckland, New Zealand

longnguyen26@outlook.com
Instagram
LinkedIn

St. Pierre’s Rebrand - Multiverse Version

Year

2022

Project type

Personal project, brand design

Tools

Adobe Illustrator, Photoshop, Dimensions, Figma, Webflow

Techniques

Ideation, brainstorming, sketching, 2D and 3D modelling

Role

Graphic designer

St. Pierre's Sushi has always been a big name in New Zealand's food industry. However, working for them for quite a long time, I am not that into their brand design. It is undeniably eye-catching and effective, especially when it comes to the large vivid yellow billboards across the country.

From my experience in the kitchen and the front area, I wanted to improve the design of menu, posters, colour scheme and more. Their food stickers have outdated fonts and designs and are hard to peel, that is why I recreated them to improve the aesthetics and usability.

This passion project is a combination of my ideas for a sushi chain, and my favourite movie ever: Dr. Strange in the Multiverse of Madness. Together, they have formed a unique, futuristic branding.