St. Pierre's Sushi has always been a big name in New Zealand's food industry. However, working for them for quite a long time, I am not that into their brand design. It is undeniably eye-catching and effective, especially when it comes to the large vivid yellow billboards across the country.
From my experience in the kitchen and the front area, I wanted to improve the design of menu, posters, colour scheme and more. Their food stickers have outdated fonts and designs and are hard to peel, that is why I recreated them to improve the aesthetics and usability.
This passion project is a combination of my ideas for a sushi chain, and my favourite movie ever: Dr. Strange in the Multiverse of Madness. Together, they have formed a unique, futuristic branding.